We’re proud to introduce Elevate, Cynomi’s newly launched partner program! Elevate helps partners get the support, resources, tools and training they need to tap into new revenue opportunities with Cynomi’s platform.
Helping Partners Win in the SMB Cyber Security Space
Today, there’s high-demand among SMBs for cybersecurity and compliance services. Service providers can leverage this opportunity and expand their business while driving scalable revenue growth. Elevate helps MSPs succeed by providing tools, training and resources needed to build expert security, compliance and vCISO services.
At Cynomi, we’ve built the Elevate program to promote MSP growth and collaboration through mutual success. Partners who join will benefit from a full-suite of resources and ongoing support. Elevate partners unlock marketing and technical resources, co-branding tools, demo environments, and expert training- all paired with personalized deal support and joint growth planning.
Based on our experience working with hundreds of MSP partners, we’re confident this will help them enhance their service offerings and drive greater success. Along the process, they’ll unlock even more value and achieve continued growth.
Why Join Elevate?
Elevate is built for the MSP, offering the enablement, support, and revenue potential needed to grow and thrive with unparalleled benefits:
A Partner-Only Approach At Cynomi, we sell exclusively through our partners and never directly to end customers. This means zero competition from us, full control for you, and more opportunities to deliver value to your clients.
All-in Partner Enablement From onboarding, training and co-branded collateral to technical and sales accreditation, the Elevate program equips your team with everything you need to close deals and deliver exceptional service.
Powerful Revenue Streams Expand your offerings and tap into new revenue opportunities, while benefiting from high margins and long-term client value.
Fast Time to Value Cynomi not only deploys immediately, its new partner program is designed to quickly ramp up partners, allowing them to deliver instant value, regardless of team size.
Here is how our CRO, Ken Marks, sums up the program and its value to our partners:
“Elevate enables our partners to become true cybersecurity leaders. We’re giving them the resources, training and guidance they need to easily scale their services, build strong recurring revenue streams and lasting value for their clients.”
Elevate to Become Faster. Stronger. Smarter
Cynomi’s Elevate Partner Program is built to help you grow faster, stronger, and smarter. With the right tools, expert training, and hands-on support, Elevate empowers to expand their cybersecurity services, unlock recurring revenue, and deliver greater value to customers.
Ready to take your business to the next level?Join the Elevate Partner Program today by filling out the partner application form or contacting your Partner Account Manager at partners@cynomi.com. From there we’ll quickly onboard you and send you a partner kit including all the technical resources, training sessions and marketing tools you need to unlock new revenue streams with vCISO and cybersecurity services.
We’re excited to help you scale, succeed, and lead. Join today!
We’re excited to announce the release of the 2025 State of the vCISO report. For the past three years, we’ve been tracking the evolution of the MSP and MSSP ecosystem, observing and analyzing how the shifts in the cybersecurity landscape are impacting SMBs and reshaping how security services are delivered.
This year’s report reveals a cybersecurity market in motion. Some trends that commenced in recent years are now peaking, like the rise of vCISO services among MSPs and MSSPs. Others are just beginning to take shape, like the adoption of AI in vCISO offerings. But each one presents an opportunity for service providers to broaden their offerings, increase scale and drive revenue growth.
Below, we offer a sneak peek into the main highlights of the report. For more in-depth findings and insights, read the full report.
From Niche to Necessity: The Rise of vCISO Services
At Cynomi, we deeply believe in the power of vCISO offerings. For SMBs, vCISOs provide a cost-effective and flexible way to access global and enterprise-grade security expertise, without the burden of employing a full-fledged CISO and security team. For these reasons, we’re excited (but not completely surprised) to see demand for vCISO services skyrocketing among SMBs, as 79% of service providers report high demand.
As a consequential and complementary motion, adoption of a vCISO offering among MSPs and MSSPs has surged from 21% in 2024 to 67% in 2025, a 319% YoY increase. This dramatic shift reflects both rising market demand and the fulfillment of last year’s stated intentions, when 74% of non-adopters said they planned to launch vCISO services by the end of 2025. And the momentum is still building: another 50% of remaining service providers say they plan to launch vCISO offerings by the end of the year.
“Plans of Offering vCISO Services”
The Business Outcomes: Tangible Gains for Service Providers
High demand for vCISO offerings is also generating measurable business value for service providers:
41% report increased upsell opportunities for new products and services
40% cite improved profit margins
39% report an expanded client base and increased lead generation
For many providers, vCISO services are proving to be both a revenue growth engine and a strategic differentiator. They are leveraging them to strengthen long-term client relationships and position themselves as trusted security and business partners, rather than transactional vendors.
Operational Barriers Remain, But Not Strategic Ones
Despite the clear business upside, some service providers remain cautious about launching vCISO offerings. While introducing a new service is always a strategic decision, in this case, the primary barriers appear to be operational.
When asked, 35% of MSSPs and MSPs cite concerns about profitability and ROI, 33% point to the high upfront resource demands, and 32% struggle with access to qualified cybersecurity talent.
In other words, the hesitation isn’t about why to offer vCISO, it’s how. Here, automation and AI are playing an increasingly critical role.
AI is Transforming the vCISO Delivery Model, Cutting Costs and Effort
Just like in other verticals and industries, AI is also reshaping the vCISO landscape. According to the report, 81% of providers are using AI or automation in their vCISO workflows, with another 15% planning adoption within the next 12 months. This means that nearly all vCISO offerings will be powered, to some extent, with AI.
“Use of Automation and AI Tools in vCISO Service Delivery”
Key areas of AI application include:
Automated reporting and insights
Remediation planning
Compliance readiness and monitoring
Security and risk assessments
Task prioritization
And more
On average, service providers leveraging AI report a whopping 68% reduction in manual workload. Notably, 42% of respondents report workload reductions exceeding 80% in certain domains. This efficiency enables service providers to scale without adding headcount, serve more clients and improve the consistency and quality of deliverables.
2025 Outlook: Scalable, AI-Powered vCISO Services
The findings from The 2025 State of the vCISO Report reflect a maturing market. As AI and automation become more deeply embedded in service delivery, the vCISO model will continue to evolve, becoming more scalable, profitable, and effective.
Key trends we predict for the coming year include:
Broader adoption of vCISO services across MSPs and MSSPs
Expanded use of AI across and throughout the vCISO lifecycle
Increased ROI and operational efficiency driven by intelligent tooling
But we’ll have to see if we were right in next year’s report.
To explore this year’s insights and access detailed benchmarks and best practices, read the full 2025 State of the vCISO Report.
What differentiates a great cybersecurity offering from a good one is its ability to align with strategic business goals. More than just protection, cybersecurity professionals set themselves apart by linking business resilience to long-term success.
With the latest release, Cynomi is empowering service providers to bridge the gap between cybersecurity and business priorities, efficiently.
Introducing Business Impact Analysis and Business Continuity Planning, the Cynomi Way
Cybersecurity is often seen as a technical discipline, but its true impact lies in protecting what matters most to a business. Identifying the most critical processes and assets is the first step in ensuring resilience but without the right approach, even experienced professionals can miss the bigger picture.
A common assumption might be that protecting patient data is the most critical security priority—and it is certainly vital. However, one might overlook that systems enabling patient routing, tracking, and emergency response coordination are just as crucial to a hospital’s ability to function. Without them, the entire operation—including the generation of patient data—can come to a halt. This highlights the importance of understanding operational dependencies through a Business Impact Analysis (BIA). Without a BIA, we might focus solely on data protection and miss the broader picture of what truly keeps the hospital running.
This example highlights why Business Impact Analysis (BIA) is essential: it helps cybersecurity professionals go beyond assumptions and pinpoint the processes that are truly critical to business continuity. Once key processes are identified and their supporting assets determined, strategic conversations with key stakeholders can take place. This positions cybersecurity professionals as business leaders who directly contribute to keeping the organization running. Whether it’s IT systems, physical infrastructure, or third-party services, understanding these dependencies is key to building an effective Business Continuity Plan (BCP).
The Challenge: Lengthy, Manual, and Fragmented Processes
Traditionally, these processes take months, if they are done at all. Service providers and internal teams spend extensive time mapping business processes, tracking dependencies, and documenting continuity plans using spreadsheets, static reports, and manual workflows. This approach, often relying on fragmented tools and guesswork, is not only slow and resource-intensive but also prone to gaps and inconsistencies.
Cynomi Recognized the Challenge
The latest set of features not only makes BIA and BCP more effective, but also enables more strategic conversations between service providers and their clients. By bringing everything together into one easy-to-use platform, Cynomi simplifies these processes while enhancing their impact.
The new features coming together with existing Cynomi features such as means service providers can now translate all findings seamlessly into actionable tasks. Cynomi serves as a central cybersecurity hub for streamlined, automated cybersecurity management.
The Capabilities to Position Service Providers as Strategic Partners
New: Business Impact Analysis (BIA): Identify the most critical business processes, assess dependencies, and quantify potential risks, all in a streamlined way.
New: Business Continuity Planning (BCP): Develop actionable, data-driven plans to ensure resilience in the face of disruptions.
Turn Cybersecurity Into a Business Enabler
While mitigating risk remains the cornerstone of cybersecurity, these capabilities enable service providers to expand the impact of their work—delivering broader business value and deeper strategic insights. They help you:
✔️ Speak the language of leadership: demonstrating security’s role in business continuity and operational resilience. ✔️ Showcase business impact: providing clear, data-driven insights that strengthen client relationships. ✔️ Deliver value beyond protection: positioning cybersecurity as a business enabler, not just a cost center.
With Cynomi, conducting Business Impact Analysis and Business Continuity Planning is faster, smarter, and easier – no spreadsheets, no manual tracking, just automated guidance and clear insights.
Cybersecurity means more than protection; it’s about driving business forward. Elevate your services, strengthen client partnerships, and prove your value as a trusted advisor, all with Cynomi.
Are you ready to go beyond cybersecurity?
To learn more about how Cynomi can help you bridge the gap between security and business goals book your demo.
Like fireworks on the Fourth, a strong cybersecurity strategy should shine—bold, brilliant, and built to make an impact. This July, it’s time for MSPs to master the four forces that keep that brilliance protected. Here are four practical ways providers can strengthen their cybersecurity offerings, build lasting client relationships, and grow a more scalable and profitable practice.
1. Lead with Strategic Risk Assessments
Risk assessments are often seen as tactical, one-off deliverables, but they can be so much more. When delivered with the right process, mindset, and framing, assessments can open the door to long-term, high-value cybersecurity services that drive recurring revenue and deepen client trust.
The key is to shift the focus from technical checklists to business impact. Strategic assessments connect technical findings to what matters most to the organization — prioritizing risks based on operational disruption, compliance exposure, and the client’s unique goals. This business-first framing not only delivers greater value but also builds credibility and lays the foundation for ongoing engagement.
Equally important is the delivery process. From discovery to final presentation, every step of the assessment process should reflect professionalism and strategic insight. Delivering a smooth, consistent assessment experience builds trust and makes it easier for clients to invest in broader, ongoing cybersecurity engagements.
Cybersecurity automation platforms like Cynomi make this possible by streamlining and standardizing the entire assessment process. With Cynomi, what used to take weeks or months can now be done in days with board-ready insights that drive smarter decisions. Increased efficiency accelerates service delivery and improves the client experience through a faster, clearer, and more engaging process from start to finish. The improved workflow also creates opportunities to introduce higher-value services, including compliance support, strategic roadmaps, and other cybersecurity and compliance offerings.
Key takeaway: Risk assessments should not be treated as one-time deliverables. When framed around business impact and supported by a streamlined, professional process, they become powerful tools for building lasting strategic partnerships.
2. Turn Compliance into a Growth Catalyst
While meeting regulatory requirements is essential, successful service providers recognize a broader opportunity: enhancing their clients’ overall cybersecurity posture. Compliance should be viewed as a strategic entry point to strengthen security posture, improve resilience, and ensure business continuity.
For many organizations, compliance can be challenging. Frameworks like HIPAA, NIST, and others are detailed and require specialized knowledge to navigate effectively. Most clients don’t want to become compliance experts. They just want confidence that their compliance requirements are being handled properly and their business is secure. This is where MSPs can shine.
By taking ownership of compliance initiatives and translating them into continuous, business-aligned cybersecurity strategies, providers can position themselves as indispensable partners. Rather than offering point-in-time services, they can deliver ongoing guidance, monitoring, and improvements that align with evolving regulatory requirements and the client’s risk landscape.
Compliance management becomes significantly more efficient with compliance management automation platforms like Cynomi, which incorporate built-in compliance frameworks, automation tools, user-friendly dashboards, and reporting. These capabilities help position providers as strategic partners, equipping them to drive long-term engagements tied to compliance, risk management, and overall cybersecurity resilience.
Key takeaway: Compliance is more than a requirement, it’s an opportunity to demonstrate strategic leadership and create recurring value for your clients.
3. Offer a Strategic Security Roadmap
While solving immediate issues is necessary, the true value of a service provider lies in guiding clients through a structured, long-term cybersecurity strategy. This is where a well-crafted security roadmap becomes an essential tool for cementing the provider’s role as a trusted advisor.
Strategic roadmaps combine immediate priorities with long-term goals, guiding clients from their current state to a stronger security posture through clear steps, shared accountability, and measurable progress. The best plans are tailored to each organization’s unique environment, aligning cybersecurity actions with business objectives, regulatory obligations, and available resources.
The roadmap is a living document, driving ongoing collaboration and providing a foundation for regular business reviews, planning sessions, and budgeting conversations. It also supports service renewals by making the value of continued engagement clear and tangible.
Cybersecurity automation platforms like Cynomi transform roadmap creation from a time-consuming task into a swift, data-driven process. By leveraging assessment insights and compliance criteria, they produce customized action plans in hours instead of days. With these platforms, providers can deliver strategic direction more efficiently and at scale.
Key takeaway: A roadmap gives structure to your services and clarity to your clients. It helps you lead with purpose and build stronger, more resilient relationships.
4. Communicate Like a Business Leader
Most clients are not focused on technical details, they care about outcomes. They want to know if their business is protected, if their risks are decreasing, and if their investments in cybersecurity are delivering value. This is why strong, business-focused communication is one of the most important skills for any service provider aiming to build lasting client relationships.
Clear communication is often what separates tactical providers from strategic partners. Providers who can translate technical data into meaningful insights that resonate with business leaders earn deeper trust and long-term influence. It’s not just about what you do, but how well you can show its impact in terms that matter to the client, like business continuity, regulatory readiness, financial risk reduction, and reputation protection.
This approach also strengthens alignment between cybersecurity initiatives and broader business priorities. When leadership understands the “why” behind the strategy, they are more likely to support investments, prioritize action items, and see cybersecurity as a core business function rather than an operational expense.
Providers can improve their communication by using cybersecurity and compliance management platforms like Cynomi to rapidly produce executive-level reports that highlight key risks, track compliance progress, and show the status of strategic roadmaps. These reports make it easy to conduct meaningful quarterly reviews, present to the board, and guide planning discussions.
Key takeaway: Business-focused communication builds trust and alignment. It elevates your role from technical support to strategic advisor, helping clients clearly see the value you bring to their business, and creating opportunities to deliver ongoing services that generate recurring revenue.
Like any successful event, effective cybersecurity depends on preparation, coordination, and knowing what matters most to your audience. For service providers, this presents an opportunity to deliver more structured, strategic services based on risk assessment, compliance, long-term planning, and clear communication.
With the right mindset and process, each assessment can become the beginning of a deeper client relationship. Each compliance conversation can lead to ongoing service delivery. Each roadmap can pave the way to long-term growth. Clear, business-focused communication can position you as a trusted advisor, strengthening your influence and opening the door to ongoing strategic opportunities.
Discover how Cynomi helps providers deliver strategic and efficient cybersecurity services at scale:cynomi.com
