The Complete
Pricing & Packaging Kit
A curated collection of resources to help service providers understand the financials of their offering, package and price services built on Cynomi with confidence, and grow a scalable recurring revenue engine across every client.
Access the Kit
What’s Inside
Everything you need to price and package with confidence.
Expert-led videos
Service-provider leaders and the Cynomi team share how they structure service tiers, price with confidence, and scale packaging across a growing client base.
Guides & blueprints
Quick-reference materials for understanding the financials of your offering, translating what you deliver into clear packages, and building a menu clients can buy.
Tools & worksheets
Hands-on tools for modeling cost, margin, and price, designing your packages, and turning one-off projects into recurring revenue. In Cynomi’s 2026 State of the vCISO report, 89% of service providers have not changed prices because of AI: 54% kept prices unchanged despite using AI, and 35% say AI has not influenced pricing decisions; 10% raised prices.
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Featured Videos
Practical insights to help you communicate, prove, and grow.
Should You Charge for the Assessment?
Why to skip charging existing clients for the assessment and recover the hours through a repeatable, scalable project process.
Revenue Intel Demo
Jack Thompson walks you through how to leverage Revenue Intel to drive enablement for your organization.
Studio Demo
A hands-on walkthrough of the Pricing & Packaging Studio for building and pricing tiered advisory packages.
Library
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Full Interview: Tim Coach on MSP Revenue & Growth
How MSPs capture next year's client budget and plan their own growth from data.
Should You Charge for the Assessment?
Why to skip charging existing clients for the assessment and recover the hours through a repeatable, scalable project process.
Using the Assessment to Lead the Client Relationship
How pairing a standard assessment with a security assessment builds the gap analysis that turns break-fix into proactive leadership.
The October 1st Rule for Presenting the Plan
Why delivering the roadmap on day one of the client's Q4 gives both sides three months to fit projects into the budget.
Why Now Is the Moment to Capture 2027 Budget
Why late Q3 is the MSP's window to size and present a client's 2027 IT budget before their planning locks in.
Why MSPs Should Use These GTM Academy Assets
How the Pricing & Packaging Studio and readiness plan set MSPs up to capture growth and hit next year's numbers.
Revenue Intel Demo
Jack Thompson walks you through how to leverage Revenue Intel to drive enablement for your organization.
Full Interview: Patrick Costello on Structuring Your Packages
How to turn what you deliver into clear, sellable service tiers
Why the Studio Was Built
Why the Studio was built: to answer partners' constant "how do others price this?" with a real tool.
Where the Pain Shows First
Why packaging fails at pricing, staffing, and sales.
Studio Demo
A hands-on walkthrough of the Pricing & Packaging Studio for building and pricing tiered advisory packages.
Keeping Sales Aligned with the Packaging
How to keep sales aligned with packaging through simple, repeatable messaging and follow-on opportunities.
How to Get Started
Get started with the Studio.
Biggest Packaging Pain Point
Why bolting advisory onto per-seat/per-device MSP pricing breaks, and how to price it on committed time instead.
Good, Better, Best Tier Structure
How to structure good/better/best advisory tiers by scaling client time, not process.
2027 Readiness Webinar
2027 Readiness: Turn Planning Season Into Your Biggest Security Revenue Year Yet
Planning the Number Workbook
Set a defensible price and build a plan you can stand behind.
Packaging Blueprint: Service Descriptions & MRR
A map of services to clear descriptions and monthly recurring revenue, ready to shape into tiers.
Pricing & Packaging Overview
The financial fundamentals of a security offering built on Cynomi, in one place.
Package Designer Studio
Design, price, and package your services built on Cynomi in a guided studio experience.
Cynomi Calculators
Model cost, margin, and price for every service tier, then put it into practice.
Meet the Experts
Former MSP owner and industry expert, Tim brings real-world experience to cybersecurity services and is passionate about helping MSPs grow and deliver greater client value.
Erin McLean is a cybersecurity marketing leader with 10+ years’ experience driving global growth, scaling brands, and leading go-to-market strategy.
Jack Thompson is a cybersecurity and risk management professional with a background in military intelligence and enterprise security. Previously part of the Indianapolis Colts organization, he now works at Cynomi, helping organizations strengthen and scale their cybersecurity and compliance operations.
Patrick is a managed services and cybersecurity professional with over ten years of experience in compliance and GRC delivery. At Cynomi, he helps service providers standardize their GRC delivery, map compliance frameworks to real services, and build compliance into a profitable, repeatable practice.