Getting to YES: The Anti-Sales Guide to Closing New Cybersecurity Deals

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How Burwood Created a Scalable Revenue Engine

With Cynomi, Burwood streamlined and scaled its cybersecurity advisory services, standardizing assessments, increasing efficiency, and achieving a 40–50% conversion to vCISO engagements.

The Challenge

Burwood wanted to expand its cybersecurity consulting services, but relied on manual, inconsistent assessments that slowed delivery and limited scalability.

The Solution

Cynomi provided a unified platform that standardized assessments, automated reporting, and enabled a repeatable, two-day Cyber Risk Workshop offering.

The Impact

Burwood transformed its cybersecurity services into a scalable, high-margin advisory model that drives consistent client value and growth.

Key Results
00 %
Conversion to vCISO services
00 %
Faster assessments

The Full Story

Building a Strategic Advisory Practice

Burwood, a technology consulting firm specializing in infrastructure, cloud, and security, set out to develop a scalable and repeatable cybersecurity advisory model that delivers meaningful, business-focused insights efficiently.

Challenges of Scale and Consistency

One of Burwood’s biggest challenges was the lack of a structured assessment model, which led to inconsistent, inefficient advisory services that made scaling difficult. Each consultant followed their own process, using different spreadsheets and templates that produced varied results. 

Delivery took too long, making it harder to win client commitment, while growing competition and the need for clear differentiation added pressure to evolve quickly.

Implementing Cynomi

By adopting Cynomi, Burwood standardized and accelerated its cyber risk assessments, reducing delivery time from a week to two days and enabling the launch of its flagship two-day Cyber Risk Workshop. Cynomi replaced spreadsheets with a centralized system for data, reporting, and client engagement, serving as the single source of truth for all assessments.

With built-in frameworks, Cynomi empowered Burwood to deliver structured, compliance-aligned insights efficiently and consistently across every client engagement.

Driving Growth and Client Value

With Cynomi, Burwood transformed client engagement and accelerated growth, evolving from a technical services provider to a strategic cybersecurity advisory firm. “Without Cynomi, we wouldn’t have been able to launch this practice. We’d still be building templates and processes instead of delivering value to clients,” said Rene Ventura, Cybersecurity Practice Manager at Burwood.

The Cyber Risk Workshop became the entry point for vCISO services, reducing assessment time and converting 40–50% of participants into ongoing clients. Live dashboards and automated reports elevated conversations to the executive level, turning technical discussions into strategic ones. Cynomi also enabled scalability without adding headcount, driving consistency, efficiency, and a repeatable, high-margin advisory model built for long-term growth.

What Our Team Loves About Cynomi

  • Without Cynomi, we wouldn’t have been able to launch this practice. We’d still be building templates and processes instead of delivering value to clients.

    Rene Ventura Cybersecurity Practice Manager, Burwood
  • We had never done structured assessments. We were looking at firewalls – not business risk. Cynomi helped us flip that.

    Thomas Bergman Sr. Cybersecurity Consultant, Burwood
  • Our risk assessments are the first step in an ongoing client relationship, both for our cybersecurity and other professional services practices, and over 50% of those clients convert to vCISO. It’s been a game changer – creating a clear, scalable path to grow our practice, all powered by Cynomi.

    Thomas Bergman Sr. Cybersecurity Consultant, Burwood
  • Cynomi is that assistant that would cost the equivalent of one or two full-time engineers annually. It allows me to drive the assessment process naturally, without spending years developing something ourselves.

    Thomas Bergman Sr. Cybersecurity Consultant, Burwood

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