Getting to YES: The Anti-Sales Guide to Closing New Cybersecurity Deals

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How DeepSeas Accelerated and Scaled its CISO Advisory Practice

With Cynomi, DeepSeas launched a high-growth CISO advisory model, standardizing delivery, speeding up onboarding by 50%, and scaling to 100+ clients in under two years.

deepseas case study

The Challenge

DeepSeas aimed to scale its CISO advisory practice but struggled with manual, time-intensive processes that limited growth and efficiency.

The Solution

Cynomi became the backbone of DeepSeas’ advisory operations, streamlining onboarding, assessments, and reporting into a repeatable framework.

The Impact

DeepSeas transformed its advisory model into a more scalable and efficient practice, strengthening client trust and long-term retention.

Key Results
00 %
Faster client onboarding
00 x
Faster reporting
00 %
More effective at engaging clients
00 +
Clients scaled

The Full Story

Building a Scalable Advisory Model

DeepSeas’ CISO Advisory Services, led by John Matis, was built to provide cybersecurity leadership to organizations of all sizes, ranging from startups to large enterprises. As demand grew, Matis saw an opportunity to expand their practice.

Challenges of Growth and Consistency

However, the DeepSeas team faced operational bottlenecks that limited scaling within its existing model. Manual onboarding and risk discovery slowed early engagement, with assessments often taking weeks. Without a structured, repeatable process, maintaining quality and consistency across clients became a growing challenge. 

Reporting stretched consultant capacity, as each engagement required recreating risk narratives and executive updates from scratch. Communicating cyber risk to non-technical leaders added further complexity, with security priorities often failing to resonate. These issues made it hard to engage clients meaningfully and build lasting, strategic relationships.

Implementing Cynomi

To overcome these challenges, DeepSeas implemented Cynomi as the foundation of its advisory operations. The platform unified onboarding, risk assessments, compliance tracking, and reporting within one centralized framework.

“I use Cynomi on just about every call I’m on with every client,” said Matis. “It makes every engagement smoother, more strategic, and far more scalable.”

Transforming Delivery and Client Engagement

Cynomi quickly became a force multiplier for DeepSeas. Within two years, the firm scaled to serve over 100 clients without increasing headcount at the same rate. Onboarding and assessments were completed 50% faster, and reporting became up to three times more efficient.

The platform’s guided assessments and visual dashboards made cybersecurity progress clear and actionable for business leaders. Consultants became 75% more effective at engaging executives on security priorities, shifting conversations from tactical fixes to strategic planning.

These improvements strengthened trust, boosted retention, and turned DeepSeas’ CISO advisory offering into a scalable, high-impact growth engine.

What Our Team Loves About Cynomi

  • We’ve been able to standardize the practice while still maintaining a high level of flexibility across our different customers.

    John Matis vCISO Practice Leader, DeepSeas
  • We’ve been able to standardize the practice while still maintaining a high level of flexibility across our different customers.

    John Matis vCISO Practice Leader, DeepSeas

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