Nett Lynch

In this interview, Nett Lynch, Chief Information Security Officer (CISO) at Kraft Kennedy, explores the evolving role of MSPs in cybersecurity and the shift from security tool resellers to strategic security advisors. She shares insights on the challenges of building vCISO services, the importance of proactive security measures, and how MSPs can successfully navigate compliance, client expectations, and emerging threats. From tackling ransomware and deepfake attacks to developing the right skills and frameworks for long-term success, this video covers the key challenges MSPs face when offering security services, strategies for building effective vCISO programs, and the essential tools and approaches needed to stay ahead in an evolving threat landscape.

The best way to build trust is to prioritize the client’s needs over everything else. Success comes from long-term relationships, not quick fixes.

Why Watch

1. How has the role of MSPs evolved with the rise of ransomware and other security threats, and why is it crucial to transition from being a security tool reseller to a strategic security advisor?
2. What challenges do MSPs face when offering vCISO services, and how can upskilling teams and focusing on “left of boom” security efforts address these challenges?
3. What common mistakes do MSPs make when transitioning to security services, and how can proper preparation, understanding compliance frameworks, and setting client expectations ensure success?
4. How has the threat landscape changed over the years, and what tools and strategies are now essential for defending against advanced attacks like spear phishing and deepfakes?
5. What advice would you give to MSPs transitioning into offering security services, and how can they build trust and long-term relationships with clients while staying proactive in the face of evolving threats?

About Nett Lynch

Nett Lynch, MBA, is a cybersecurity leader specializing in left-of-boom services and security advisory services. With extensive experience advising in regulated industries, she helps clients navigate complex compliance and security landscapes. She excels in bridging the gap between cybersecurity and business strategy, making security concepts accessible to executives and ensuring alignment with broader business goals. Nett is highly skilled in conducting security assessments, interpreting results, and transforming technical findings into actionable, digestible insights. Whether working with regulated industries or businesses looking to strengthen their security posture, she provides tailored, strategic guidance to mitigate risks and enhance resilience.

About the Path to Becoming a vCISO

The Path to Becoming a vCISO is a curated collection of insights from some of the most respected voices in the virtual CISO space. Through in-depth interviews, these industry leaders share their journeys, challenges, and hard-earned lessons on building and scaling successful vCISO practices. The hub offers practical tips, real-world strategies, and proven advice to help service providers scale effectively, differentiate their services, and deliver measurable value to clients.

At Cynomi, we’re committed to supporting the growth of the vCISO community. This hub is our way of spotlighting the people shaping the future of cybersecurity leadership—and providing valuable guidance for MSPs, MSSPs, and aspiring vCISOs looking to elevate their services.