Webinar
Beyond the Nerd – Translating Security Controls into Business P&L Conversations
Modern security leaders face a dual challenge: communicating technical risk in a way that resonates with business stakeholders, and driving consistent, repeatable security adoption that delivers measurable value. For too long, security conversations have been trapped in technical language—vulnerability scores, controls, and frameworks—that fail to connect with executives focused on growth, margin, and operational efficiency.
In this webinar, Tim Coach, MSP Operator and Chief Evangelist at Cynomi, is joined by Chad Fullerton, Vice President of Information Security at ECI, to show how security can be repositioned as a true business driver. Chad will share his practical, real-world experience translating complex governance, risk, and compliance frameworks into a scalable, recurring revenue service offering.
By intentionally aligning people, process, and technology around business outcomes, Chad has successfully scaled Governance, Risk, and Compliance at ECI to achieve over 70% recurring revenue growth and more than 100 customers in the past three years. His approach demonstrates how security programs can move beyond compliance checklists to become repeatable, profitable services tied directly to customer value.
Together, Tim and Chad will move beyond technical jargon and explore a framework for translating security requirements—such as MFA adoption, patch cadence, and policy adherence—into metrics the business truly cares about: operational continuity, reduced insurance exposure, and compliance-driven revenue access.
During this session, we will discuss how to:
- Create Business Outcomes: Align security programs to business drivers, enabling repeatable execution, executive buy-in, and security offerings that fuel sustained growth and recurring revenue.
- Bridge the Language Gap: Translate raw technical data and complex frameworks into clear, business-focused metrics tied to P&L, insurance costs, and revenue risk.
- Reframe Risk: Shift the conversation from vulnerability scores to quantifiable business disruption avoided through consistent security adoption.