Cybersecurity Is a Team Sport and Here’s How to Win 

In cybersecurity, we say it all the time: “Security is a team sport.” 

But if we’re being honest, most organizations aren’t actually playing as a team. They’re running in parallel. 

From the Diamond to the Boardroom 

I played softball at the Olympic level, representing Canada in the 2008 Olympic Games in Beijing, China. Whenever I’m asked why I loved the game and what it meant to me, it always comes back to team. Performance wasn’t ever just an individual effort. No matter how hard I trained, how disciplined I was, how I executed, I couldn’t win the game on my own. There was something so powerful about working with my teammates, being on the same page, and wanting it so badly that you consistently showed up for each other.  

At the Olympic level, performance isn’t individual. It’s systemic. 

You have coaches designing strategy. 
Analysts identifying where you’re gaining or losing ground. 
Trainers optimizing your performance. 
Support systems ensuring consistency. Everyone is working toward the same goal, but more importantly, everyone understands how their role contributes to it. If even one part is misaligned, performance breaks down. 

That same principle applies directly to how organizations scale cybersecurity today. 

The Reality: Cybersecurity Is Still Fragmented 

Most MSPs, MSSPs, and service providers we work with don’t have a shortage of tools, talent, or effort. What they have is an alignment problem. 

Across the organization: 

• The CEO is focused on growth, margins, and differentiation 
• The CRO is trying to drive expansion and increase revenue per client 
• The service delivery team is overwhelmed with execution 
• The vCISO or security lead is trying to define strategy 
• The engineers and analysts are executing tasks 
• The customer success team is focused on retention 
• The marketing team is trying to generate pipeline and stand out 

Individually, all of this makes sense. But collectively, it creates fragmentation. 

Security becomes: 

• Reactive instead of proactive 
• Technical instead of business-driven 
• Difficult to standardize 
• Nearly impossible to scale 

And perhaps most importantly, it becomes very hard to monetize. Even the best-intentioned security leaders, who are trying to optimize and grow their practices can’t do every role. You may be the best cyber advisor, GRC leader or virtual CISO, but how are you incenting your sales team to position your service, how do you describe it, can you be on every call? When every role is operating with a different view of reality, there is no repeatable way to turn security into a structured, scalable service. 

You end up with effort without leverage. 

The Shift: Cyber Advisory Should be an Operating Model 

To scale cyber advisory, you don’t just need better tools or more skilled people. You need a system that aligns your entire organization. 

A system that answers for every role: 

• What should we focus on next? 
• Why does it matter to the business? 
• What actions should we take? 
• How does this translate into services and revenue? 

Without that, you end up with pockets of excellence, but no engine for growth. 

And growth is what transforms cybersecurity from a cost center into a business driver. 

Enter Cynomi: your Security Growth Platform (you knew it was coming full circle didn’t you…) 

A Security Growth Platform is the backbone that enables service providers to scale, grow, and deliver cybersecurity and cyber advisory services across their entire business. 

It connects what has historically been disconnected: 

• Business priorities 
• Risk and compliance 
• Technical execution 
• Customer delivery 
• Revenue generation 

A true Security Growth Platform allows you to: 

• Standardize how security is delivered across every client 
• Scale advisory services without scaling headcount at the same rate 
• Turn risk and gaps into structured, sellable services 
• Align sales, delivery, and leadership around a single system of truth 

It doesn’t just help you do security better. It helps you build a business around security. 

Cynomi was purpose-built to be that Security Growth Platform. 

We sit at the center of your organization and connect: 

Risk → Tasks → Controls → Services → Revenue 

Not for one team, but for every team. This is one of the key ways that we’re different. It’s not another tool that adds more alerts, more dashboards, or more complexity. It’s the layer that creates alignment and turns cybersecurity into a coordinated, scalable business function. 

When Cynomi is in place, something subtle but powerful happens. Teams that were previously operating in silos begin to move together. 

For the CEO: Cybersecurity becomes a growth engine 

Instead of viewing security as something to manage or contain, it becomes something to expand. 

With Cynomi you gain visibility into: 

• Where revenue opportunities exist across your customer base 
• Which services should be prioritized 
• How to grow MRR without increasing operational complexity 

Cybersecurity ultimately becomes part of your growth strategy. 

For the CRO: From guesswork to precision 

Sales teams often struggle with security because it’s unclear what to sell and when. 

Cynomi removes that ambiguity and shows: 

• Where each customer has gaps 
• Which services naturally follow 
• Where the highest-value opportunities exist 

This approach transforms sales from reactive to targeted. Rather than broad pushes to “sell more security,” teams can identify the customers with specific gaps and make that the focus for the quarter. 

For Service Delivery: From custom work to scalable operations 

Delivery teams often operate in a constant state of reinvention. Every customer feels different, roadmaps are built from scratch, and engagements are manual.  

Cynomi standardizes delivery: 

• Assessments become repeatable 
• Roadmaps become structured 
• Tasks are prioritized automatically 

This improves efficiency, protects margins, and enables scale. 

For the vCISO: From bottleneck to force multiplier 

vCISOs are incredibly valuable but they’re often constrained by time. 

Cynomi amplifies their impact by embedding CISO-level intelligence into the platform: 

• What matters most 
• What to prioritize 
• How to communicate it 

Instead of building everything manually, they operate from a system, which means they can support more clients without sacrificing quality. 

For Engineers and Analysts: From ambiguity to confidence 

One of the biggest challenges for technical teams is prioritization. 

Cynomi provides: 

• Clear tasks 
• Clear reasoning 
• Clear outcomes 

Even junior team members can operate with confidence, because the “why” and “what’s next” are already built in. 

For Customer Success: From check-ins to value delivery and true technical account management 

Customer success teams often struggle to demonstrate ongoing value. 

Cynomi gives them a narrative, showing: 

• Progress over time 
• Reduction in risk 
• Improvements in posture 
• What’s coming next 

Every conversation becomes a value conversation. We uplevel their skills and arm them with the context and insights to drive technical conversations forward. 

For Marketing: From generic messaging to targeted growth 

Marketing teams are no longer guessing what resonates. 

They can: 

• Build campaigns around real customer gaps 
• Align messaging with actual services 
• Position outcomes with business impact 

This creates differentiation in a crowded market. We also arm our partners with an arsenal of co-branded and partner specific tools, plus a full GTM Academy on selling, proving value, and marketing to ensure they’re driving conversion and performance. 

Everything Accelerates with Alignment 

When every role is working from the same system, the impact compounds: 

• Sales becomes more focused 
• Delivery becomes more efficient 
• Customers see continuous improvement 
• Leadership sees predictable growth 

Cybersecurity stops being a collection of disconnected activities and becomes a coordinated growth engine. A flywheel that continuously: 

• Identifies gaps 
• Drives action 
• Generates revenue 
• Improves outcomes 

One of the hardest challenges service providers face is scale. 

How do you: 

• Deliver consistent advisory across dozens or hundreds of clients? 
• Maintain quality without hiring a large number of senior experts? 
• Grow revenue without increasing complexity? 

Cynomi was built specifically to scale your business, so you can protect every client. We’ve been saying it for years: “Security is a team sport.” Now you actually have the system so you can play to win. 

Learn more about the Cynomi platform at: https://cynomi.com/platform/vciso-platform/ 

The role of cyber advisors is evolving quickly. Today’s leading advisors and vCISOs are stepping into boardrooms, turning technical risks into practical business strategies, ensuring compliance, and building resilience to drive sustainable growth. 

To celebrate the launch of the Cyber Advisory Excellence Awards and the induction of our Founding Cohort of Transformational Cyber Leaders, we sat down with three of our winners: Chad Fullerton, Jim Ambrosini, and Donald Monistere. 

Chad Fullerton
VP of Information Security at ECI 

Jim Ambrosini
Director of Cyber Advisory Services at CompassMSP  

Donald Monistere
President & CEO of General Informatics

We asked them to share their real-world experiences on the topics that matter most to service providers today. Here’s what these leaders had to say about the state of cyber advisory excellence.

Translating Technical Risk for the Board 

One of the biggest hurdles for any service provider is communication. How do you explain complex threats to a board of directors focused on revenue and growth? The consensus among our winners is clear: stop talking about packets and start talking about business impact. 

Jim Ambrosini emphasizes the need to anchor every conversation in outcomes. 

“I anchor every risk discussion in business impact—revenue, operations, client trust, and regulatory exposure. Executives don’t need packet-level detail. They need clarity on how a control gap affects strategic outcomes. By framing cyber risk as a measurable business decision, not a technical problem, leadership can prioritize with confidence and accountability.” 

Donald Monistere agrees, noting that simplicity is the ultimate sophistication when dealing with executive leadership. 

“I believe in simplifying complex ‘tech speak’ into relatable concepts. I focus on the business impact of technical risks, framing them in terms of potential financial losses, reputational damage, and operational disruptions. It’s all about vision. Half the battle is having vision into the actual risk, not the 70-page action plan. No board wants to see that. They want the dashboard and someone who can connect the dots.” 

Real-World Impact: Transforming Client Outcomes

The true measure of a cyber advisor’s success is helping their clients build a secure network that drives their business success. When security is aligned with business goals, it becomes a competitive advantage. 

Chad Fullerton shared a powerful example of how strategic advisory directly influenced a client’s financial future. 

“Our clients often have us join their board meetings, but recently a client had me join their investor due diligence call where we walked through our client’s security and compliance posture. The investor openly stated that it was some of the best representation of security and compliance they had seen amongst the client’s peers. Our client ended up securing the business.” 

For Fullerton, the value lies in making the complex actionable. 

“Our clients value our ability to translate complex technical and compliance factors into human-readable and actionable statements. My team and I focus on driving value where it matters most: focusing on AI, compliance, and operational resilience.” 

Tackling the Third-Party Risk Challenge

Third-party risk management remains a critical blind spot for many organizations. As companies rely more on external vendors and AI tools, the attack surface expands. 

Fullerton outlines a structured approach to taming this complexity, starting with a Business Impact Analysis. 

“Clients struggle with knowing where to even start. We kickoff every engagement by understanding what their third parties are and what they do. How do our clients make money, and how do they rely on third parties to do that? We then focus on evaluating controls—like MFA, SSO, and SLAs—before conducting due diligence via open-source intelligence and tailored questionnaires.” 

The Future of Cyber Advisory

The industry is at an inflection point. As technology evolves, so too must the advisor. The winners predict a shift away from policy writing toward dynamic risk ownership. 

Fullerton sees a future defined by complexity and communication. 

“It will only get more complex and demanding. There will be a shift away from being really good at writing policies, towards being really good at communicating risk in relevant terms and taking ownership of problems. Advisors will be forced into the forefront of being subject matter experts on topics that are so new nobody is even an expert yet. It will be a scary but exciting time to be in the industry.” 

Monistere highlights the necessity of continuous vigilance and adaptability. 

“Stay curious and never stop learning. The cybersecurity landscape is constantly changing, and it’s crucial to keep up with the latest trends, threats, and technologies. Cultivating a mindset of continuous improvement will set you apart.” 

Advice for Aspiring Leaders

What does it take to achieve excellence in this field? Our winners offer advice for practitioners striving to elevate their services. 

Ambrosini advises focusing on clarity over complexity. 

“Master the art of simplification without losing rigor. Clients don’t remember the technical deep-dives—they remember the advisor who made the complex understandable and the path forward actionable. If you can consistently bring structure, calm, and clarity to chaotic situations, you’ll become indispensable.” 

Monistere reminds us that true partnership sometimes means challenging the client. 

“Real talk is having the confidence to guide and sometimes disagree when your customer doesn’t properly prioritize the risk. That is when they need us most to say, ‘I know you feel the chances of this risk being exploited is low, but I can introduce you to 30 or 40 that wish they would have taken greater heed.'” 

Fullerton sums it up by urging security teams to step out of the shadows. 

“Advisors can no longer be background technical folks. It becomes more and more relevant for security teams to get out of the shadows, step into the boardroom, and learn to make security and compliance a business driver instead of a cost center.” 

The common thread here is a shift from technical execution to strategic leadership. These experts show that the future of MSPs and MSSPs lies in advisory services that connect security directly to business outcomes, building client trust and unlocking new growth opportunities. 

To learn more about the winners and the program, visit the Cyber Advisory Excellence Awards page.

Insights from Industry Experts and Cynomi Executives 

As we approach 2026, the cybersecurity industry is bracing for a year of transformative change. The accelerated adoption of AI, evolving business models, and a tightening regulatory environment are converging to redefine how cybersecurity services are delivered, managed, and perceived. 

To help MSPs and MSSPs prepare, we’ve gathered insights from Cynomi’s leadership team and a panel of respected industry experts to provide a forward-looking perspective on the trends that will define cybersecurity in the coming year. These predictions are grouped into four categories: strategic shifts for service providers, the dual role of AI, the expanding scope of compliance, and the emerging threats and opportunities that will shape the year ahead. 

1. Strategic Shifts for MSPs and MSSPs 

The business of cybersecurity is changing. Success in 2026 will depend less on technical prowess alone and more on business acumen, strategic guidance, and the ability to demonstrate measurable value. This requires a fundamental shift in how providers position themselves and deliver services. 

The most significant change is the move from a technology-centric to a business-centric model. The vCISO role, for instance, is evolving from a technical advisor into a strategic partner who connects security initiatives directly to business goals. 

“The vCISO role is shifting from a technical advisor to a business enabler. By 2026, the most successful cyber advisors will be judged not by system protection alone, but by their ability to connect security strategy with business outcomes including growth and operational resilience, becoming indispensable partners in success.” 

David Primor, CEO at Cynomi 

This evolution extends to the entire MSP and MSSP business model. The traditional “all-in-seat-price” is becoming outdated as clients demand more flexible, outcome-focused partnerships. The providers who thrive will be those who can adapt their offerings to meet these expectations. 

“MSPs need to shift from selling ‘all-in IT’ to becoming outcome-focused, co-managed partners who use AI to radically improve internal efficiency. The winners will treat AI like infrastructure to streamline operations, curate lean accountable stacks, and deliver measurable business results instead of tickets and tool lists.” 

Wes Spencer, Co-Founder at Empath 

At the heart of this transformation is the idea of the MSP as an educator. With cybersecurity spending increasingly coming from outside the traditional IT department, providers must learn to communicate value in business terms to stakeholders in finance, operations, and legal. 

“In 2026, MSPs who act as educators, powered by structured cyber advisement, will capture the exploding non-CISO cybersecurity budget. The providers who win will be the ones who teach, not just sell, by using real data and clear frameworks to deliver tangible, advisory-first outcomes.” 

Erin McLean, Chief Marketing Officer at Cynomi 

2. AI as a Double-Edged Sword 

AI is undoubtedly one of the most powerful forces shaping the future of cybersecurity. It offers unprecedented opportunities for efficiency and advanced defense, but it also introduces a new class of threats and risks that service providers must learn to manage. 

On one hand, AI is set to revolutionize security operations. We are moving from AI that generates content to AI that acts intelligently across data to manage and remediate threats. This will empower providers to scale their services and deliver better outcomes. 

“We’ve seen a significant shift from generative AI to agentic AI, where systems intelligently act on data to manage and remediate cyber risks. This evolution will fundamentally reshape cybersecurity operations, allowing service providers to scale smarter and deliver stronger client outcomes.” 

David Primor, CEO at Cynomi 

AI-powered tools will augment, not replace, human expertise. They will act as “copilots,” extending the reach of security professionals and enabling even smaller MSPs to offer sophisticated, enterprise-grade services. 

“AI-powered copilots, enriched with real-world CISO expertise, are set to amplify the capabilities of vCISOs and cyber advisors in 2026, not replace them. This technology will democratize high-level cybersecurity, allowing smaller MSPs to scale enterprise-grade services with greater speed and effectiveness than ever before.” 

Dror Hevlin, CISO at Cynomi 

On the other hand, the widespread adoption of AI tools creates a larger and more complex attack surface. As organizations rush to integrate AI, they often overlook the associated governance and security challenges. 

“The massive shift in information security management is being driven by the rushed adoption of AI across the data lifecycle. The scope of data management is changing rapidly, introducing numerous third parties with little visibility or audit capability. This makes governance, compliance, and overall security posture management far more difficult.” 

Alexandre Blanc, Cybersecurity Consultant and Influencer 

“Data governance will separate the losers from the winners. Companies that survive and thrive for the next decade will take hold of unmonitored SaaS sprawl and shadow IT (shadow AI) that are the ticking time bomb for SMBs that ignore it. As AI-driven tools explode across departments, IT and security will lose visibility and control, while attackers gain new footholds inside the app layer. The next breach won’t come through the endpoint. It’ll walk right in through someone’s connected assistant.” 

Jesse Miller, Creator of the PowerGRYD vCISO System 

This creates an urgent need for vCISOs, MSPs, and MSSPs alike to guide their clients through this new landscape, balancing the drive for innovation with the need for robust security. 

“While the risks tied to AI are already present, they will only intensify as these tools become more accessible. Service providers must stay ahead of this curve, tracking AI adoption and implementing practical measures to reduce exposure. Third-party risk management has never been more prevalent than it will be in 2026 with AI disruption across your customers. Your role will be to balance their innovation, and its potential risks with robust security and governance.” 

Reut Roich, VP of Product at Cynomi 

3. The Expanding Compliance Catalyst 

Compliance is a continuous, dynamic, and business-critical function. For SMBs, meeting regulatory, procurement, and supply chain requirements is now a condition for survival, creating a significant opportunity for you, their service provider. 

New regulations, such as NIS2 across the European Union, are driving a wave of new clients toward service providers who can navigate the complex compliance landscape. 

“Compliance requirements will continue to increase with the full implementation of NIS2 (EU) and the Cyber Security & Resilience Bill (UK), driving a steady stream of new clients to MSSPs.” 

Stephen Parsons, CEO at VISO Cyber Security 

As a result, SMBs are increasingly looking to outsource their compliance management. Partners that can simplify this process and offer continuous monitoring will deliver immense value. 

“2026 will be the year MSPs stop pretending that compliance is a checkbox and finally start monetizing full-stack risk management as a continuous service. The surge of expectations from clients, insurers, and regulators will force MSP clients to embed policy, control, and cyber governance into their stack… or get left behind. Those who own the strategic relationship will win the renewal and offset incumbents who don’t.” 

Jesse Miller, Creator of the PowerGRYD vCISO System 

The pressure is also coming from the supply chain. Large enterprises are pushing their security requirements down to their smaller vendors, making robust security programs a prerequisite for doing business. 

“Client-driven audits will surge, especially for professional services SMBs. They may not be regulated, but their clients are, and they will be scrutinized. Expectations for building a third-party risk management security program will be higher than ever before.” 

Carlos Rodriguez, Founder and CEO at CA2 Security 

4. Emerging Threats and Opportunities 

Beyond broad strategic shifts, 2026 will bring specific threats and opportunities that demand attention. These range from the risks posed by untrained users to the need for MSPs to lead by example. 

One of the most immediate threats comes from within organizations. As AI tools like ChatGPT become commonplace, untrained employees can inadvertently expose sensitive data. 

“As AI becomes a business accelerator, the greatest risk lies in untrained users who don’t understand how prompts are processed and responses generated. Without proactive education to strengthen these human firewalls, SMBs risk exposing sensitive data, intellectual property, and other critical assets.” 

Thomas Bergman, Cybersecurity Practice Lead at Burwood Group 

This highlights the risk of “Shadow AI,” where employees use unapproved AI tools without oversight. This is a governance challenge that extends beyond the IT department. 

“Shadow AI is a key emerging risk. Organizations must have a plan to address AI governance and educate users across all domains, including HR, finance, and legal, not just IT.” 

Donna Gallaher, CEO at New Oceans Enterprises, LLC 

In this environment, service providers must practice what they preach. To be trusted advisors, they must demonstrate impeccable security hygiene themselves. 

“MSPs and MSSPs must examine their own incident response plans and recognize they are not immune to cyber threats. They should lead by example, conducting risk assessments that go beyond compliance to demonstrate true resilience.” 

Thomas Bergman, Cybersecurity Practice Lead at Burwood Group 

Ultimately, the greatest opportunity lies in moving beyond reactive security and compliance checklists. The future belongs to providers who use intelligent tools to proactively manage business risk. 

“In 2026, vCISO services will pivot from framework-focused checklists to the continuous management of business risk. The true advancement lies not in mere automation, but in intelligent systems that help professionals prioritize actions that create lasting value.” 

Reut Roich, VP of Product at Cynomi 

Charting the Course for 2026 

The year ahead offers abundant opportunities for those ready to adapt. The successful service providers of 2026 will be strategic partners, skilled educators, and masters of secure, AI-driven efficiency. By embracing your evolving role and focusing on delivering measurable business outcomes, you will not only weather the coming transformation but lead your clients to a more secure and prosperous future. 

Partnering for Future Success with Cynomi 

As 2026 brings new challenges in AI adoption, compliance complexity, and strategic risk management, leveraging the right platform is essential for staying ahead. Cynomi is a Service Provider Growth Enablement Engine, empowering MSPs and MSSPs to navigate this transformation with a unified, comprehensive cybersecurity and compliance management hub. Powered by AI and infused with seasoned CISO expertise, Cynomi enables providers to scale cybersecurity services, automate continuous compliance management, and deliver data-driven insights that align security with business goals. By standardizing workflows and leveraging intelligent automation, Cynomi helps you move beyond reactive measures to become the strategic, outcome-focused partner your clients need to thrive in the years to come. 

Learn more at www.cynomi.com.