How Net Friends Reached a 35-40% Proposal Win Rate

Solving Every Technology Need for Small Business

Net Friends is a managed services provider based in Durham, North Carolina, serving small business customers. The company’s promise is simple: whatever technology needs a customer has, Net Friends can solve them. As clients increasingly looked to Net Friends to guide them through cybersecurity and compliance, the team needed a way to deliver that guidance consistently and credibly.

The Bottleneck: A Pile of Customized Spreadsheets

Before Cynomi, Net Friends ran its compliance work on a pile of spreadsheets, each one customized to an individual customer engagement. The approach was manual and hard to scale, and it gave the team no consistent, professional way to show clients where they stood, or to win new business off the back of it.

Choosing Cynomi to Win the Whale

The decision to adopt Cynomi came while Net Friends was chasing a “whale of a client.” CEO John Snyder needed something far better looking than spreadsheets to put in front of that prospect. In evaluating the market, what stood out was that Cynomi has the best dashboard in the industry, backed by a great support team, exactly what Net Friends needed to present security and compliance with confidence.

Winning 35-40% of Proposals

With Cynomi, the Net Friends team logs into the platform and is immediately oriented to where each customer is. They see the client’s posture score, a zero-to-ten measure of progress along the compliance journey, and a spider graph mapping performance across specific areas of cybersecurity controls. The impact on sales was dramatic: where Net Friends previously had no win rate, the team now wins roughly 35 to 40 percent of all the proposals it puts in front of customers. Just as importantly, Cynomi makes Net Friends look professional, helps the team grow the business, retain its best customers, and offer a fuller, more complete service stack, driving the monthly recurring revenue needed to grow and scale.