The Challenge
Net Friends relied on customized spreadsheets to guide each client through their compliance journey, with no consistent, professional way to win new business.
The Solution
Cynomi gave Net Friends industry-best dashboards, posture scoring, and a standardized platform to assess and present each client’s security posture.
The Impact
Net Friends turned compliance delivery into a competitive advantage, winning 35-40% of proposals and growing predictable recurring revenue.
Watch the
Net Friends story
John Snyder · CEO, Net Friends
One of the main things that Cynomi’s enabled for Net Friends is that we’re able to have a fantastic engagement with each of our customers.
I’m John Snyder, I’m CEO of Net Friends Incorporated, a managed services provider based in Durham, North Carolina. Net Friends provides services to small business customers. We basically make sure that any and all technology needs that any of our customers have, we can solve.
Before we used Cynomi, we had a pile of spreadsheets very customized to each customer engagement when we were trying to help them with any aspect of their compliance journey. The main reason we selected Cynomi was we were actually chasing a whale of a client, and I needed something to show that was better looking than our spreadsheets to them. And one of the best things that I found was Cynomi has the best dashboard in the industry and a great team supporting you.
We find that we log into the platform, we immediately get oriented to wherever the customer is, we see their posture score – and that’s a score from zero to ten on where are we at in the compliance journey. We see this really cool spider graph that shows you where you are with all these different specific areas of cybersecurity controls, where we had absolutely no win rate prior to Cynomi. We’re now winning roughly 35 to 40 percent of all the proposals we put in front of customers.
It will make you look so professional and so good working with Cynomi. You’re going to be able to really grow your business, retain some of your best customers, and honestly feel like you’ve got a much more full and complete service stack that you can offer to make sure you get that monthly recurring revenue that you know that you need to grow and scale your business.
What Our Team Loves About Cynomi
The Full Story
Solving Every Technology Need for Small Business
Net Friends is a managed services provider based in Durham, North Carolina, serving small business customers. The company’s promise is simple: whatever technology needs a customer has, Net Friends can solve them. As clients increasingly looked to Net Friends to guide them through cybersecurity and compliance, the team needed a way to deliver that guidance consistently and credibly.
The Bottleneck: A Pile of Customized Spreadsheets
Before Cynomi, Net Friends ran its compliance work on a pile of spreadsheets, each one customized to an individual customer engagement. The approach was manual and hard to scale, and it gave the team no consistent, professional way to show clients where they stood, or to win new business off the back of it.
Choosing Cynomi to Win the Whale
The decision to adopt Cynomi came while Net Friends was chasing a whale of a client. CEO John Snyder needed something far better looking than spreadsheets to put in front of that prospect. In evaluating the market, what stood out was that Cynomi has the best dashboard in the industry, backed by a great support team – exactly what Net Friends needed to present security and compliance with confidence.
Winning 35-40% of Proposals
With Cynomi, the Net Friends team logs into the platform and is immediately oriented to where each customer is. They see the client’s posture score, a zero-to-ten measure of progress along the compliance journey, and a spider graph mapping performance across specific areas of cybersecurity controls. The impact on sales was dramatic: where Net Friends previously had no win rate, the team now wins roughly 35 to 40 percent of all the proposals it puts in front of customers. Just as importantly, Cynomi makes Net Friends look professional, helps the team grow the business, retain its best customers, and offer a fuller, more complete service stack, driving the monthly recurring revenue needed to grow and scale.
The Full Story
Net Friends is a managed services provider based in Durham, North Carolina, delivering a full range of technology services to small business customers. Whatever technology needs its customers have, Net Friends is built to solve them.
- Industry: Managed Services
- Focus: IT and Technology Services for Small Business
- Headquarters: Durham, North Carolina, USA
Why Net Friends chose Cynomi
Net Friends’ problem was compliance delivery that ran on a pile of customized spreadsheets – manual, hard to scale, and impossible to sell from. The decision to adopt Cynomi came while chasing a whale of a client that needed something more credible than spreadsheets. Cynomi gave the team industry-best dashboards, a zero-to-ten posture score, and spider-graph reporting that orients them on any client in a single login. That’s what took Net Friends from no win rate to winning 35-40% of its proposals, while growing the monthly recurring revenue it needs to scale.
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