How slashBlue Scaled Third-Party Risk Management and Doubled Close Rates

Expanding risk management services 

slashBlue is a managed services and cybersecurity company dedicated to providing robust advisory services. As client demands evolved, slashBlue President Dennis Boone recognized a strategic opportunity to expand their third-party risk management offerings and drive new business growth. 

Navigating assessment friction 

However, their previous risk management provider created significant bottlenecks. The minimum assessments required over 250 questions, creating an administrative burden that frustrated clients and delayed value delivery. Managing global vendors across multiple accounts was equally cumbersome, forcing the team to duplicate efforts and absorb unnecessary costs that limited their ability to scale profitably. 

Implementing a frictionless platform 

To remove these roadblocks, slashBlue implemented Cynomi. The Security Growth Platform centralized their advisory operations and introduced highly targeted assessment questionnaires. Cynomi also enabled the team to assess major global vendors once and apply those insights across their entire client base, eliminating redundant work and immediately reducing administrative overhead. 

Transforming the sales cycle 

This streamlined approach fundamentally changed how slashBlue delivers cybersecurity services. The efficiency gains delivered double-digit percentage savings while empowering the team to demonstrate tangible value to prospects much earlier in the sales cycle. Clients immediately noticed the frictionless experience, allowing slashBlue to double its close rate and achieve a 25% increase in top-line revenue.