Stop Giving Away Discovery. Convert It.
Every MSP runs free audits to win clients. Most turn into months of unpaid discovery. If you’re looking for a cleaner motion: the option to run a paid, structured assessment that delivers a credible security report, and converts naturally into an ongoing engagement, this is for you.
Assessments That Build Your Authority and Your Pipeline
Cynomi helps you deliver One-Time Assessments as a defined, professional engagement. You can choose to get paid for discovery. Your client gets a report they can act on. And you walk into the recurring-revenue conversation with the work already done.
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Replace the Free Audit
A paid, structured engagement can replace the unpaid discovery that erodes your margin. Prospects learn, from the first interaction, that your expertise has value.
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Deliver a Credible Report
Every assessment generates a professional, client-specific security report powered by Cynomi’s CISO Intelligence. It shows exactly where the gaps are, in the client’s own language, and sets up the conversation about what to fix first.
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Convert into Recurring Revenue
Map your services to the remediation roadmap and help your client improve their overall compliance adherence and security posture. Partners who convert an assessment client to Cynomi Core or Cynomi Pro within 90 days receive a replacement assessment slot, so there’s no cost to using assessments as your sales on-ramp.
The Assessment-Led Playbook: Price It, Pitch It, Grow It
See the assessment-led motion in action. Cynomi’s Matt Schiavetta is joined by Jack Thompson, Field CISO and former CISO of the Indianapolis Colts, and Ken Cuddeback, Security Solutions Architect and vCISO at VLCM, to break down how to price paid assessments, pitch them at the moments buyers say yes, and grow them into recurring security revenue.
Everything You Need to Run
a Professional One-Time Assessment
Whether you call it a gap assessment, security assessment, risk assessment or compliance assessment, each one-time assessment gives you and your client a complete, structured security evaluation from first question to final report, on the same platform you’d use for ongoing program delivery.
- Feature Included in Every Assessment
- Client-specific risk assessment, powered by CISO Intelligence
- One-click, professional security report generation
- Prioritized security gap identification and risk scoring
- Framework coverage (40+ frameworks incl. NIST CSF, CIS Controls, HIPAA, SOC 2, CMMC Level 2+)
- Remediation recommendations the client can act on immediately
- Internal and external scanning capabilities
- Embedded CISO-approved policies
- Natural on-ramp to full Cynomi licensing
Assessment Packs are available from 1 to 20 assessments. Ask a Cynomi Sales Specialist for details.
See All PackagesThe Buyer Triggers That Turn Cold Outreach into Booked Assessments
Your prospects don’t need a sales pitch. They need a clear reason to act now. These are the moments when a paid, professional assessment sells itself.
Cyber Insurance Renewals
Insurers are raising the bar on security requirements. An assessment gives your client proof of posture, and gives you the conversation about what needs to change before the next renewal.
Vendor Questionnaires
Enterprise customers are asking more of their suppliers. When a client gets a security questionnaire they can’t answer, that’s your opening for a structured assessment and a credible report.
Board Pressure or M&A Diligence
Board members and acquirers want documented evidence of security posture. A professional assessment report puts structured, credible data in front of the stakeholders who matter.
Regulatory Deadlines
SOC 2, CMMC (Level 2+), HIPAA, and sector-specific compliance requirements create hard deadlines. Assessments give clients a clear picture of where they stand before those deadlines land.
Assessment Opens the Door.
Every Client Has Somewhere to Grow.
Cynomi’s packaging is built around the client’s security journey. Every account in your book has a place to start – and a clear path forward as their needs evolve.
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One-Time Assessment
Paid discovery. Credible report. On-ramp to the program.
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Cynomi Core
Task-driven security foundation for SMB clients.
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Cynomi Pro
Cyber Advisory and vCISO-led program: risk, compliance, and executive visibility.
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+ TPRM
Vendor risk, standalone or in addition to Cynomi Core or Pro.
Partners who convert an assessed prospect to Cynomi Core or Cynomi Pro within 90 days of the assessment receive a replacement assessment slot, at no additional cost. Use assessments as your sales on-ramp and there’s nothing left on the table.
How to Incorporate a Cynomi One-Time Assessment into Your Security and Compliance Practice
Run an assessment when they:
- Are a net-new prospect unwilling to commit to a full security program upfront
- Have a compliance deadline, insurance renewal, or board review coming up
- Need documented evidence of security posture for a vendor questionnaire
- Are new to structured security programs and need a clear starting point
- Are part of a large portfolio you want to qualify and prioritize efficiently
Pair with Cynomi Core when:
- The assessment surfaces a security gap they need ongoing help closing
- The client is an SMB that needs foundational security management
- They’re ready for structured, repeatable protection, without compliance overhead
- You want a low-friction way to prove value before moving them to Pro
Not sure where to start?
See the Revenue Opportunity Behind Every Assessment
Understand your full cyber advisory and vCISO revenue opportunity with Cynomi. Use the Revenue Opportunity Calculator to map your client base across your tiers of managed cyber advisory services and see exactly how much recurring revenue and monthly profit your practice can generate – based on your own client numbers and service mix.
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Tier 01 · Foundations $120K
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Tier 02 · Compliance $360K
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Tier 03 · Strategic $300K
Everything You Need to Know About Cynomi Assessments
What is a Cynomi One-Time Assessment and what does it include?
A Cynomi One-Time Assessment is a free or paid, structured security engagement you run for a prospect or client using the Cynomi platform. It produces a professional, client-specific security report, powered by CISO Intelligence, that identifies gaps, prioritizes risks, and outlines a clear remediation path.
It is not a free audit. It’s a defined professional service you can choose to charge for, deliver in a consistent way, and use as the basis for the strategic security conversation that follows.
How do one-time assessments convert into recurring revenue?
The assessment report becomes the conversion conversation. It shows the client exactly where their gaps are, in their own language, and makes the case for what comes next. Partners who convert an assessed client to Cynomi Core or Cynomi Pro within 90 days receive a replacement assessment slot at no cost.
The path: a paid assessment opens the door, Cynomi Core establishes the security foundation, Cynomi Pro deepens the advisory relationship and TPRM extends it into vendor risk. Every account in your book has somewhere to start and somewhere to grow.
What is the 90-day conversion benefit?
Partners who convert an assessed prospect to Cynomi Core or Cynomi Pro within 90 days of the assessment receive a replacement assessment slot, at no additional cost. This means using assessments as your sales on-ramp has no net cost when the conversion happens. It removes the friction from running paid discovery and gives you a clear incentive to use the assessment-to-recurring-revenue motion.
Who should I target for a paid assessment?
Assessments work best for prospects or clients facing a concrete, time-sensitive security need. The strongest buying triggers are: cyber insurance renewals, vendor questionnaires from enterprise customers, board pressure or M&A due diligence, and regulatory or compliance deadlines (SOC 2, CMMC Level 2+, HIPAA, and sector-specific requirements).
Assessments also work well for clients new to structured security programs, any SMB that needs a clear starting point and a prioritized action plan, without the overhead of a full compliance program.
What frameworks does the assessment cover?
Cynomi supports 40+ compliance and security frameworks in a single assessment, including NIST CSF 2.0, NIST CSF 1.1, NIST SP 800-171, CIS Controls, ISO 27001, HIPAA, SOC 2, CMMC (Level 2+), PCI-DSS, GDPR, and many more. You don’t need to run separate assessments for different frameworks – one engagement covers the full landscape.
How many assessments can I purchase at once?
Assessment packs are available in sizes of 1, 5, 10, and 20. Choose the pack that fits your current pipeline and scale up as your assessment motion grows. Your Partner Account Manager can help you model the right pack size based on your book of business and sales cadence.
Can I use assessments for existing clients, or just prospects?
Both. Assessments work as a prospecting engine for net-new clients, and as a structured engagement for existing clients who need a formal security review. For example, before an insurance renewal, ahead of a regulatory audit, or as a starting point for upgrading them from Cynomi Core to Cynomi Pro.
They’re also useful for qualifying a large portfolio of clients quickly: run assessments across your book, identify who’s ready for foundational management (Core) and who’s ready for a full advisory program (Pro), and build your service delivery plan from there.
What’s the difference between Cynomi Assessments, Core, and Pro?
One-Time Assessment – single-engagement discovery that delivers a professional security report and creates a natural on-ramp to recurring services. Best for prospects and clients who need a clear security baseline before committing to an ongoing program.
Cynomi Core – a task-driven, ongoing security management program for clients who need foundational protection without the overhead of a full compliance program. Built for SMBs.
Cynomi Pro – a full vCISO and advisory program: risk management, compliance, remediation planning, executive dashboards, and business impact analysis. For clients ready for the deeper, stickier security relationship.
All three sit on the same platform, so managing assessment clients, Core clients, and Pro clients side by side requires no context-switching.
How do I get started with Cynomi Assessments?
Speak with your Partner Account Manager to select the right assessment pack and walk through the Pricing & Packaging Studio together. If you’re not yet a Cynomi partner, book a demo to see the assessment workflow in action and understand how it fits your sales motion.
Ready to Turn Discovery into a Revenue Line?
Cynomi One-Time Assessments give you a paid, professional on-ramp from first conversation to recurring security program, for every client, at every maturity level.