The Assessment-Led Playbook: Price It, Pitch It, Grow It

Webinar
The Assessment-Led Playbook: Price It, Pitch It, Grow It
A working session with a Cynomi partner, hosted by a former CISO, on building real pipeline from one-time assessments
June 25th | 2:30pm EST

Every MSP owner runs into the same wall: the prospect won’t commit to a full security program, and the free audit you run to win them over turns into months of unpaid discovery.

There’s a cleaner motion. Charge for the assessment, deliver a credible report, and use it to open a CISO-level conversation about the program your client actually needs you to build. Done well, it lands you in the strategic-advisor seat with the deal size and retention to match.

Join Matt Schiavetta, Cynomi Sales Leader, and Jack Thompson, Field CISO and former CISO of the Indianapolis Colts, for a working session on how to grow your practice with the new Cynomi packaging. They’ll cover what’s changed, why it matters and how you can leverage the flexible options to grow your business. Hear real-world partner perspectives from a Cynomi partner on how MSPs can create a paid, predictable on-ramp from initial assessment to security foundations, advisory, and compliance services.

What you’ll take away:

• A pricing model for paid assessments that builds your authority and protects your margin
• The buyer triggers that turn cold outreach into booked assessments: cyber insurance renewals, vendor questionnaires, board pressure, regulatory deadlines
• How to use the assessment report to move from ‘IT vendor’ to ‘strategic security advisor,’ and what that does to your deal size
• How to grow wallet share with a security foundations service offering, that sets you up for full advisory and compliance
• The signals that a foundational Cynomi Core client is ready to graduate to a full advisory and compliance program on Cynomi Pro