A Quick Update
When we started Cynomi, we set out with one mission: bring CISO-level expertise to every business, no matter how small. The kind of small and mid-market firm that has never had a dedicated security team, never been on the radar of an enterprise CISO, and still has clients, customers, and regulators to answer to.
The fastest path to that mission was the channel. You, our MSP and MSSP partners, sit closest to the small and mid-market businesses that need security the most. So we are channel only. We built a platform that gave your team CISO Intelligence, automated the manual work, and helped you turn security into a real, recurring service line. We set out to make it possible for you to scale your business and protect every client.
It’s worked. Today, partners are running entire security programs on Cynomi, helping you protect every client, at every size, at every maturity level.
Along the way, we learned something important. No two MSPs are the same, and it does not make sense to package Cynomi like they are.
Today, we’re changing that. Here’s what’s new, why we’re doing it, and what it means for you.
Why We’re Making This Change
Our original packaging was straightforward. One ongoing license, built around a full vCISO and cyber advisory program. It worked well for partners delivering deep, advisory-led compliance and cybersecurity services to mature clients. But it didn’t fit everyone.
Some of you told us your clients weren’t ready for the full program. They needed a clean, task-driven security baseline first. Some of you wanted a way to run a structured assessment for a prospect before the recurring relationship started. Some of you were ready to layer in third-party risk for clients.
The common thread was flexibility. You wanted pricing and packaging that let you meet every client where they are. It had to fit your business, your stage in the journey, and where each of your clients sits on their own security journey.
So that’s what we built.
What’s Changing
The biggest shift is that Cynomi is moving from a single license model to a flexible, à la carte menu. You now choose the right combination of licenses for each client, then bundle them in the best way that makes sense for your service strategy.
Here’s what’s available:
- Cynomi Pro. For clients that need a deeper, advisory-led security program. Risk management, compliance, planning, and executive visibility. The full vCISO, GRC and cyber advisory experience.
- Cynomi Core. For clients that need a practical, task-driven security baseline without the overhead of a full compliance program. This is new, and it’s a big deal for partners looking to offer a foundational security program to their SMB clients.
- One-time assessments. Now available as a standalone offering in packages from 1 to 20 assessments. Use them to evaluate a prospect’s posture, identify gaps, deliver a professional security report, and create a natural on ramp into full cyber and compliance services with our Core or Pro licenses.
- Third-Party Risk Management (TPRM). Assess, monitor, and manage vendor risk for clients whose biggest blind spot is everyone they do business with. Available standalone or alongside Core or Pro.
For those of you who are already Cynomi partners, thank you for shaping this new direction. We heard you and I hope you agree this is an important step forward in protecting every client. Please know that there is no change to your existing contracts or commitment with us. Going forward you’ll be embraced in this new model and have the flexibility to add and alter your licensing structure. Your Partner Account Manager can help find the right fit for you within your contracted commitment, and continue to strategize with your team as you scale.
Mix, match, scale up, scale down. The model is yours to shape.
Learn more about our new pricing
Why One-Time Assessments Are a Bigger Deal Than They Look
I want to spend a minute on this one, because it’s quietly the most strategic change in the new model.
Before, security, risk or gap assessments didn’t fit the full scope of our Cynomi Pro license. It was too much to consume, too big a commitment in some cases and left natural conversion paths on the table.
Now, one-time assessments work as part of your sales motion. Run a structured assessment for a prospect, deliver a professional security report, and use that report as a conversation starter for ongoing services. If the prospect converts to Core or Pro, you’ve already done the discovery work, and you’ve shown them, in their own language, exactly where the gaps are.
It is a cleaner, more credible way to prospect. And it turns work you’re already doing into a defined, professional offering you can charge for.
If you want to learn more about leveraging one-time assessments to grow pipeline, check out our upcoming webinar on June 25th – The Assessment-Led Playbook: Price It, Pitch It, Grow It: A working session with a Cynomi partner, hosted by a former CISO, on building real pipeline from one-time assessments.
What This Licensing and Packaging Change Means for You
Three things.
More flexibility. Build the right service for each client instead of fitting every client into the same license. Anchor mature clients on Pro. Introduce security foundations and grow wallet share with SMB clients on Core. Layer TPRM where vendor risk matters (hint – should be everywhere). Use assessments to open new doors.
More customization for your business model. Whether you are early in your security practice or scaling a mature one, the new packaging lets you start where it makes sense and add as you grow. You no longer have to buy into capabilities you are not ready to deliver.
More room for revenue growth. Assessments become a prospecting engine. Core opens the door to clients you couldn’t serve before. TPRM creates a clear upsell path inside your existing book of business. Every license type is a different growth lever, and you choose which ones to pull.
👉 Want to see what that growth looks like for your client portfolio? Map your client base across managed cyber advisory tiers and see exactly how much recurring revenue and monthly profit potential your practice could generate, based on your own client numbers and service mix, with our Cyber Advisory & vCISO Revenue Opportunity calculator.
The Intent Behind All of This
This change gives you a platform that flexes around the way you run your business and the way your clients buy security.
You are not selling the Cynomi platform. Cynomi is the force multiplier for how you flexibly deliver, scale, and grow the cybersecurity services your clients need. With the right combination of assessments, Core, Pro, and TPRM, you can protect every client and grow each relationship over time.
Your success is our success. That has been true since day one, and it shapes every product and packaging decision we make. This change is designed to help our partners scale, no matter where you are in your growth journey. We’re excited to keep building alongside you.
If you want to walk through the new model with your PAM, build the right service for every client, or talk through how to position the changes with your clients, reach out to partners@cynomi.com.
— David Primor, CEO